– If you are looking to get a food product into Amazon’s FBA program, and you want them to
fulfill the order for you, I’m gonna give you five food
products that are fantastic and they work well. And the five that I would highly recommend you stay away from, and we’re gonna get into that right now. (upbeat music) It’s Damian from Marketing Food Online and I’m going to give you a great idea of five food products that work fantastic with Amazon’s FBA product. And that is actually
fulfillment by Amazon. That is a service where you send a product to Amazon’s warehouse,
they fulfill the order and take care of the
customer service, ship it and handle everything on
the backend of the order. And all you do is you produce your product and ship it to them, put
it in their warehouse and keep replenishing it basically. It’s a very very simple process but it’s worked very well for us. We are now up to, I think
it’s around 80 to 90 products and there are a lot of
different candies and snacks and things of that sort. So I’m actually gonna go
over five really quick items that make for a really good FBA product, but there’s also some that really don’t. And I’ve actually
learned this the hard way by sending some products into Amazon and they didn’t work out all that well. So let’s jump right into it
and before we do as always, if you are not a subscriber,
hit that magical, sorry about that, subscriber button. Over 580 videos to help
you get your food business up and running. And as always we upload videos, now we are on a daily schedule
so hit the notification bell. And as always when I upload, you’ll get to see a brand new video. So we are actually in my YouTube studio. I have a handful of, I
don’t know if you know this but aside from what I do here, I do also a kids channels with my son. We have close to, I don’t know,
about 12 million or so views on that channel, but we do a
lot of kids stuff, kids videos. So you see all that stuff at the back, there’s a lot of toys and other things. So we are in the studio here and thought I’d do this
video really quick. All right, so five of the best. Let’s get right to the good ones and then we’ll get to the bad ones. So there is actually a kind of a method to having a really good
food product in Amazon FBA. As I mentioned in the opening, there’s not always a good one. Every single one does
not make for a great one and that could be
because of the packaging, the temperature, the handling. And I’m going to go down
to five that are great. They last long because they
either have a long shelf life, they can be packaged
so they can be handled. It gets a little rugged, a
little tough in that warehouse when they start pulling
products and packaging it and working very quickly. So it gets handled, your
product will get handled pretty aggressively let’s say. But if you have it, and
it’s a possible item that’s temperature sensitive or breaks or it’s not really easy to work with when it’s being handled, it can cause a big big problem, okay? And I’ve had that happen with a lot of, when I first started FBA, I didn’t know about
those particular things in regards to handling food. So I kind of learned the
hard way but it was good, I’m glad I learned it, because now I can give the
information to you guys. Okay, so number one, what
makes a good food product for Amazon FBA? Nuts. Right off the bat, if you
make any type of seasoned nut. A nut is something that
can be put into a bag and can be handled kind of aggressively and it’s not going to damage the product, plus it won’t hinder the
quality of the product. Okay, so it’s not only the way that the product gets delivered
as far as being in shape and not broken, but it’s also
the quality of the product inside the packaging. So nuts of any kind
really really work well. I highly recommend you use
some type of a five mill, it’s called a five mill polypropylene bag. Bags are better than
canisters or heavier items because Amazon FBA charges
you a fee based on size, based on weight, based on the duration that it’s actually in inventory. There’s a lot of factors that, actually I’m not going to
get into that particularly in this video but there’s a lot of factors that determine how much
you’re gonna get charged ’cause they do charge you a fee. Bags are lightweight,
they don’t weigh much. They’re not gonna weigh down your product, they’re not going to charge you more money because of the weight
of a can or a glass jar or a plastic container. Don’t do that, I would recommend you not. All right, nuts are great. Tea. If you’re into making your own teas or you want to start a tea business or something to that
effect, teas are great. Why are they great, Damian? Because they’re in small package size, they don’t weigh much at
all and they’re easily, can be handled and they
have a long shelf life, actually a really long shelf life. So dried teas in general are fantastic, definitely recommend teas. If you are in a tea business
and you wanna be on Amazon, you’ve got a quality
product, you’re golden. You’re gonna have a great great product. Next one up is kind of a
company to tea but coffee. Coffee, if you’re into making coffee, that is another one that
can be put into a warehouse where the temperature’s not
going to really truly affect it. Can sit there for a very long time. All right, sorry about that. Okay, so yes coffee is another great one because of the fact that
it has a long shelf life. And normally the temperature
in the warehouse itself will not affect coffee at all, and there’s a lot of different
ways you can package coffee where you don’t have to go to a pound or go so high up. Because anything over a pound when you’re dealing with FBA, you put yourself in a
whole other fee bracket. So if you can keep your
bags, if you’re doing coffee or maybe you’re roasting, you’re starting out something small, Amazon is a great platform for you to take that small coffee business and take a huge jump forward in sales just because of the fact
that you’re reaching millions of customers. So now, next one up is spices. I am a huge fan of spices, obviously myself but
of the spice business. It is a huge lucrative product because it is so cheap in bulk to get. When you break it down, the
margins are astronomical. McCormick Spice Company for instance is one of the most profitable
spice businesses on the planet but the thing about spices is that it can be opened for anyone. Especially when you’re
dealing with the Amazon FBA putting a product like a spice in there is something that’s lightweight, has a huge shelf life, okay? And also is not a huge temperature issue, it will not affect the product, the quality of the product
being in that warehouse. So spices is something
that I highly recommend you check into and look
at the possibilities. Because they can be
packaged very lightweight, and the fees to fulfill
that are extremely small in regards, in comparison
to other products that you can FBA. Next up and lastly that
makes a great product and is a popular one, and people are always looking
for variations, granola. Granola, granola, granola. If you are looking to
start a granola business geared towards athletics or
something endurance racers or camping, the demographic
for this product is huge. The people who love granola is gigantic and it’s something that can
traditionally be put into a warehouse and not affect
the quality of the product. And you can package it at
a very light weight size, making it even more
accessible to more people. And it is a fantastic product for FBA. So now the good side or the bad side, the bad items that I would
highly recommend you not do if you’re looking to get into Amazon FBA is number one, chocolate. Anything chocolate
related, I would say no. I actually have a lot of
products on Amazon that I fulfill and I make to order only
and I pack it with ice and ship it and it’s
chocolate related, good to go. When you take a chocolate product and you put it into one
of their warehouses, the handling of it is something that’s really like I said
before, very aggressive. And being moved around and tampered with as well as the temperature
within the warehouse is not conducive, is not a benefit to anything chocolate related. Now you might be thinking well
Damian, I’ve been to Amazon and I see there’s chocolate-covered Oreos, there’s chocolate this and chocolate that but if you want to, take
a look at the feedback. I did a little research on this. I was looking to actually
send a chocolate product like pretzels and Oreos
myself into Amazon. I saw the feedback on multiple products related to chocolate and
it was not favorable. A lot of people said this
was melted, it was crumbled, it was crushed, it was broken. Don’t do that to yourself. If you’re in the chocolate business, you want to fulfill your own orders, that’s great and that’s different. Don’t send it into Amazon FBA. Heavy items, now if you are
producing let’s say a soda and you want to get your product out there and you wanna get your
product in Amazon FBA, it’s a soda that’s in a glass bottle, maybe even plastic and it’s
a six-pack, 12-pack, 24 pack. And you’re like, “Hey, I’m
gonna send it up to FBA.” The size, the weight and
everything else involved with that is going to eat you up with fees. So if it’s a heavy food product, anything that I personally
would say over two pounds or even three pounds,
anything above those weights, I would highly recommend you not do. Now, you can do whatever you wish to do, you can test it out. If you have a very high price point and you’re able to absorb
those fees, knock yourself out. But I would highly recommend
you kind of stay away from that and just fulfill that order yourself because the fulfillment fee
will be very very expensive. Now, oversized food products. What does that mean? Well, let’s say for instance
you made granola, okay? And granola sounds good, but you have a six or seven
one-pound bag, a family pack or it’s like five or six
pounds of a food product. Again unless that your retail
price point is very high, that it’s gonna allow
you to make a margin, those heavy oversized products actually raise the amount of
the fee because of the size because as I mentioned
in the opening video, whenever you’re dealing with FBA, it’s weight, it’s size,
it’s also the duration that it’s in the inventory. Those factors are crucial
and very very important to how much you’re paying for those fees. So if it’s an oversized jumbo box, it’s gonna eat you up, okay? And again if you’re able to create some type of retail price point that’s beneficial for you, do it. But I haven’t seen many food products that would actually fall in that category. Now candy or anything that’s
temperature sensitive. Okay, so as I mentioned
with the chocolate, candy is also, like gummy bears, things that can melt, that
are temperature sensitive, that are not chocolate,
M&Ms or even Skittles and you’re talking about
candies and gummies, chewing gums and things, there’s a lot of people that
do sell these things on Amazon but again, I would
recommend you go take a look at the feedback and see what happens when you’ve got a five-pound or one-pound or half a pound bag of gummies
sitting in the warehouse for a long period of time. Melting, melting and melting. To my knowledge, I have
never heard of Amazon FBA actually adding ice packs to products. If that is a service that they
do have, please let me know ’cause I actually have
never heard of that. So if you’re shipping a product that could melt in transit
like gummies or candies, you’re looking at a product
that could be horrible when it arrives to your customer. So candies that can melt,
temperature-sensitive, don’t do it. Lastly, breakable food products. Breakable like what, what does that mean? Pretzels, if you’re doing
chocolate-covered pretzel rods, I actually have seen multiple companies that send in these little canisters of chocolate pretzel rods and again, take a look at the feedback. They’re broken, they handle
the package very aggressively. So if it’s a pretzel, if it’s chips that you don’t want to arrive
in crumbs to the customer, anything that can be squished, grabbed, crushed or
anything of that effect that’s food-related I
would highly recommend you stay away from. So keep it short and sweet as always. Those are the five
goods and the five bads, and that kinda just gives you an idea or at least understanding
also of what type of handling and how the temperature is in
the warehouse and all of that. So if you’re looking to
do Amazon FBA for food, definitely a good thing to do. Keep in mind though
those different factors that I just listed off of
my handy dandy little list. And try to stay away from those and keep going towards the ones that make a really good FBA product. So as always if that helps you out, please do give me a big thumbs up and I will see you guys on my next video. And if you have any friends or family who could benefit from my channel, please do give me a link. Send it and share it, and
I appreciate it, thanks.